The number 1 mistake business owners make when it comes to blogging is NOT blogging. That's right, about 33% of business owners are not yet blogging. If you still don't incorporate blogging into your marketing efforts now is the time to do it. Don't be left behind and lose out on precious visibility and interaction with potential customers.
There are plenty of things you can blog about.
You are the expert at whatever you sell or offer. Everyone is different and even if you think someone else already covered your field of expertise pitch in anyway! You may be surprised at the response you may receive even if you blog about something that has been blogged a million different times, you are unique and the way you see things through your eyes will resonate differently. Keep in mind blogging is not writing an essay or a book, you can write as little as 25 words and as many as 1,000.
Blogging isn't time-consuming and there are plenty of ways to schedule your blogging.
Audiences reach you through search engines, links from your social media profiles, and even from your e-mails.
Customers will either contact you directly from your blog or will end up on your website to inquire about your services or products.
Don't blog to become rich, instead, blog to stir your target audience's brains a bit. Invoke some emotion out of them. Call for a conversation or discussion about your topic, connect with them. Consumers are now looking for something different. We've never really liked pushy sales pitches but when we are offered free information that can help fill our needs, we want more from that company or provider. Just look at Pinterest and Wikipedia. Blogging is a very important part of marketing these days, it helps connect consumers to you in a passive way.
Get some Help.
Virtual Assistants are great at helping with blog management and even writing content. Even when you handle your own blogging at some point you may be stuck with nothing to write about and that's ok, don't be afraid to ask for help.
To sum it all up: Blogging = good, not blogging = not good.
Have a great weekend everyone!