Did you know that 80% of your results come from just 20% of your time and effort? Consequently, 80% of your time is often wasted on non-productive activities. By identifying and focusing on the tasks that truly drive your success, you can make more efficient use of your time. This concept, known as the Pareto […]
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Social Media Engagement Checklist for Your New Small Business
Social Media is a great tool for material marketing, however, there are some guidelines to the game. A few weeks ago we talked about creating a strong social media presence for your small business, and today I want to follow it up with these 10 recommendations for effective publishing that gets engagement. 1. Use excellent visuals. […]
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How To Grow Your Email List With Active Subscribers
Grow your email list. Every online business has great customer service to make sure its clients are happy. If a customer is happy with the products or services they buy, it’s likely that they will come back and buy more. Even better, happy customers will want to tell other people about you. This could bring […]
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How often are you updating your social media presence?
I get asked how often to post on social media – It’s a tricky question that depends on your business type, target audience, and the platform you’re using. To help you out, here’s a quick cheat sheet of general guidelines for popular social media platforms: Facebook: 1-3 times per day is a good starting point. […]
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How to Handle Competition in Small Business
Starting a small business is an exciting journey filled with hopes and dreams. Yet, one of the most significant challenges is facing competition. Picture this: you’ve poured your heart into creating a unique boutique that offers handmade crafts and personalized gifts. You’ve gained a loyal customer base, but suddenly a new store opens up just […]
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Creating a Strong Social Media Presence for Your Small Business
What would happen if you had a few minutes on a stage in front of 2 billion people and they were all waiting to hear what you had to say? Would you take this amazing opportunity to tell them about your small business? I hope so! It’s not every day that you have access to […]
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Building a Strong Team
When Sophia launched her online fashion boutique, she initially managed everything herself—from designing and sourcing materials to handling customer service. As her business grew, she realized she couldn’t do it all alone and needed to build a team. But the thought of finding the right people, defining roles, and creating a positive work environment felt […]
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Recognizing the Signs of Burnout
Jessica had always dreamed of owning her own boutique. After years of hard work, she finally opened her shop in a bustling neighborhood. For the first few months, she was exhilarated by the steady flow of customers and the positive feedback. However, as the demands of running the business increased, Jessica found herself working late […]
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Launching Your New Small Business
When Emily finally opened the doors to her cozy café, she felt a mix of excitement and anxiety. She had spent months planning, sourcing ingredients, and perfecting her menu. Despite all her preparation, Emily couldn’t shake the nagging worry: “Will people actually come?” This is a common concern among many small business owners who, like […]
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Monetizing Your Expertise: A Guide for Busy Moms Creating and Selling Online Courses
The internet offers countless opportunities for small business owners and individuals to monetize their knowledge and expertise. Whether you’re a mom balancing family life or a professional looking to create an additional income stream, creating and selling online courses can be a rewarding endeavor. In this blog, I’ll go over how small business owners can […]
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