When Emma launched her handmade jewelry business from her home in Austin, she relied on word-of-mouth and local craft fairs to attract customers. However, as the market became more competitive, Emma struggled to reach a broader audience. She constantly asked herself, “How can I expand my customer base without a big marketing budget?” Emma’s dilemma […]
Continue readingCategory Archives: Marketing
Launch Your Business: Steps to Make Your Launch a Success
Last week, I wrote “A Complete Guide to Starting Your Small Business”. I wanted to expand on the “launching your business” section because this part tends to be the toughest for new business owners. Many of my clients sit with me so we can bounce ideas and plan an effective launch. The plan that we […]
Continue reading
Marketing Strategies on a Small Budget
When my electrician client, let’s call him Michael, started his small contracting business in Austin, he poured his heart and soul into putting together a qualified team. He believed his professional service would speak for itself. However, as the weeks went by, Michael realized that despite rave reviews from his initial customers, service calls were […]
Continue reading
Crafting a Small Business Website to Establish Legitimacy and Trustworthiness
A small business’s website frequently serves as its initial point of contact with prospective clients. Your website must portray your company in a respectable and expert manner in order to gain credibility and legitimacy. Here are the key components your small business website should include to achieve this goal. Professional Design and Layout A professional […]
Continue reading
Questions to Ask When Looking for a Business Niche
Finding the right niche is crucial for the success of any business. Every business coach and mentor talks about niching down and for good reason. A well-defined niche helps you target a specific audience, stand out from competitors, and establish a strong brand identity. But how do you identify the perfect niche for your business? […]
Continue reading
Stress-Free Content Creation: How Ivory Mix Simplifies Your Blogging Routine
Save time that can be better spent on other business tasks If you’re anything like me, you’re constantly on the lookout for ways to make your blogging routine smoother and your content creation stress-free. Well, you’re in for a treat because I’m about to spill the beans on how Ivory Mix has been my secret […]
Continue reading
My Social Media Processes and How I’ve Learned to Streamline
Social media is a critical component for personal branding, business marketing, and staying connected with the world. Over the years, I’ve developed a streamlined process to manage my social media accounts effectively. Here’s how I’ve honed my strategy to save time and maximize impact. 1. Setting Clear Goals The first step in streamlining my social […]
Continue reading
How Community Can Help Your Small Business Thrive Through Local Engagement
As a small business owner, you understand the unique challenges and rewards that come with running your own enterprise. One of the most powerful, yet often overlooked, strategies for success is engaging with your local community. Building strong connections within your community can foster customer loyalty, enhance your brand’s reputation, and drive sustainable growth. Here’s […]
Continue reading
Should You List Your Business on Sites Like Yelp?
In today’s digital age, online visibility is crucial for the success of any business. One way to enhance your online presence is by listing your business on review sites like Yelp. But is it worth the effort? Here’s a detailed look at the benefits and potential drawbacks of listing your business on Yelp to help […]
Continue reading
Social Media Planning for Small Businesses: A Strategy for Success
Social media has become an indispensable tool for small businesses looking to connect with their audience, build brand recognition, and drive growth. But effective social media marketing goes beyond posting random updates; it requires careful planning and a strategic approach. In this blog post, we will explore how to plan your social media content and […]
Continue reading